The 10 steps for setting up a mobile application
She is often there to make our life easier and to make us more efficient on a daily basis. For many of us, she is have become essential to our comfort, you have understood that the mobile application is the flagship product of 2021. Have you finally decided to launch your mobile application? You have come to the right place! Here are the best practices to follow when creating your mobile application. We guide you through our advice to optimize your application.
1. Find your innovative concept!
Your mobile application design a> must start with the idea that will take off your online business. Innovation is the key word at this stage. In 2022, we expect more than 258 billion applications in circulation on the app store . In other words, if your application does not respect the trends of the app market mobile it will quickly go out of fashion and go unnoticed.
2. The purpose of your application
Your application must have a clearly defined goal. Your vision of the mobile application must exceed the current vision of the market. The growing needs of consumers which change with the trends are changing the market. The purpose of your application should put forward the essentiality of the functionality. To define the objectives of your application think of the many questions that future users of your product have.
3. Market and target study
Knowing your target and studying your market are closely linked. We recommend that you perform these analyzes in parallel to maximize your chances of winning over your customers and making a place for yourself in the mobile application market. Remember that applications span> mobiles accounted for 0.5% of the EU’s GDP in 2019. This impressive figure shows us the importance of the various innovations on the market in 2021 and for the years to come. Thus, it is important to learn about the competition in your market, to position yourself in terms of price. span >
4. Branding and visual identity:
Your visual identity is part of your digital strategy. Thus, it is important not to neglect your storytelling and the image of brand that you want to distribute through your applications. The branding is the moment for you to put forward the strengths of your brand. Your branding must respect the codes of strategic marketing to integrate into the market. The visual identity is specific to each application and constitutes the recognition of your product.
Think of Instagram which brings together all the features that the user needs and who knew how to s ‘assert in time most downloaded networks.
5. UX, design, ergonomics
Your user experience is the heart of your application that will ensure the success of your project. But your best ally is is to create your mobile application strategy based on the existing needs of your customers. What could be worse than an application that is not all ergonomic with bugs and with a loading speed that is too long. Your application must be optimal and must adapt to the field of activity concerned.
Consider using business applications which are used in an industrial environment. These must be fast and ergonomic in order to optimize the time and gain in performance. In addition, it will not be necessary to have a very advanced design since the functionality application is the intended purpose.
6. Development process of your application
The development of the mobile application is based on the specifications and all of the above steps. The goal of this step is to develop an application that will be optimal, and meets the criteria of the mobile application market. The development of your product must fit into the ecosystem of mobile applications. Indeed, to have a chance of being sustainable your project must be able to join the market of already existing applications, in terms of price, and innovation. span>
7. The operating system
Mobile application technology is diverse. The native applications are made for these different operating systems:
- IOS at Apple,
- Android at Samsung, HTC, Huawei, Sony, Xiaomi, Wiko, Honor,
- Windows Phone from Microsoft,
- BlackBerry OS < / li>
It groups together the different types of language:
- A hybrid mobile application is developed in HTML5 is halfway between the web app and the native.
Technologies used in software creation and mobile applications are numerous.
In the technologies of tomorrow we will have:
- ReactNative from Facebook, li>
- Flutter from Google,
- NativeScript from Apple
Technologies launched by Facebook allow native code to be generated.
8. Testing the application
Before launching your mobile application a > on the app store. You will need to test your product with your target audience. This will allow you to readjust and make the last functionalities changes. Keep in mind that this phase is mandatory if you don’t want to flop when launching your mobile application. For this test, it is important not to have the application directly tested by one of your team members whose opinion will be strongly influenced, but rather by a selection of a few people who are part of your target.
This test phase is the right way for you to give a preview of your product to a group of privileged. So this will lorise and maintain your customer relationship, which will lead to loyalty.
9. Launching your application
You are finally ready to launch your application. It will be necessary for you to create a launch campaign worthy of the name to communicate your novelty! Google Ads, Facebook Ads see Youtube Ads are your best allies to increase your chances of reaching your target. Your marketing strategy is the element that will make all the difference in making your mobile application known to your target audience. Choosing the right communication channels is also very important depending on your market. A precise choice will allow you to acquire qualified leads.
10. Maintenance and updating
Who better than the users of your mobile application can suggest improvements to your product? Take into account the user opinions which will allow you to propose updates in line with the expectations and the needs of your target customers.
You are now ready to launch your application! Find our digital news.